To enhance the customer services & optimize the customer satisfaction the marketing team is supported by Marketing Planning Department (MPD). MPD is considered as the brain behind the marketing & is also responsible for introducing new products, collecting & disseminating the medical information to the valued customer. Bulletins such as “The Himalayan Health" (THH) & "Shangrila Janaswasthya"(SJS) are other steps of NPL through MPD.
Marketing Planning Department (MPD) responsibilities
· To analyze the area of training to be imparted to MR.
· To train MR about the product.
· To launch the new and existing product in the market.
· To prepare different plan and policy for achieving the goal of company.
· To revise the strategy and update it as per the need.
· To do field work with MR/FM to know the competitor status in the market.
· To co-ordinate with entire department.